Saturday, 19 February 2011

HUSH HUSH...

Guess which well-known and much-hyped high street cosmetics brand is in the early stages of taking the first tentative steps into the fashion market?


That's right, we're talking apparel, accessories, bags - and weirdly stationary too - all from a brand which is much better known for eye-popping, neon bright lipsticks, eye shadows, glitter dust and crucially a now iconic cracked-effect NAIL POLISH...

As far as I can tell, no press release has been issued yet so I'm apprehensive at revealing the name (though I'm sure most of you will have guessed by now) but this is most definitely an exciting move!

Can't wait to see what they have up their sleeve...

5 comments:

Rani from Cupcake Couture said...

thats odd isnt it! Might work, might not!

Kirsty said...

I think they're just trying to cash in on their recent huge success... Can't blame em for that. I'm interested to see what direction they take in clothing and accessories. I do like the cosmetics, but some of the ad campaigns are a little, um, tacky? I really hope the clothing and accessories are credible. Also, something about the brand screams PRE TEEN so I hope they make a range appropriate for those of us long in the tooth and whatnot.

All in all though it's exciting, and encouraging to hear of a brand that's doing so well it's able to expand into new things as opposed to going into liqidation (American Apparel much? What's even happening with that?)

xx

Rachelous said...

I find it a little strange! Hopefully it won't be too full of tack, sequins and sparkles.. xx

cowbiscuits. said...

thats weird! I hope it works i'd love it too! xx

Madison's Assortment said...

Hmm the clues make it obvious but let's see if this comes to light. Could be interesting!
xo
http://madisonsassortment.blogspot.com/

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