They pose in shots that are simoultaneously raw, hard and masculine - everything DMs are known for - and also tender, romantic and beautiful:
Need these loafers...
Love em!
Along with these stunning shots, Aggy also features in a 2 min film shot by director duo Nick & Fred. I watched this for the first time really late at night in a weird mood and it had me welling up big time. It's short, but intense. Love it.
The song playing in the background, the stream-of-consciousness style narration... everything about this is perfect.
This campaign works perfectly for a brand which obviously holds so much nostalgia for it's loyal fans. Users on the site are encouraged to plot on the virtual map their "firsts," with loads already plotting the location of their first puchase of DMs...
My first pair of DMs were black, leather AirWear lace-up shoes which I wore to school for a bit when I was about 13 (still the most comfortable shoes I've ever owned ), but eventually stopped because back then they were considered massively uncool. Such a slave to peer pressure! If only I'd kept them, they were truly immense.
My brown shearling-lined DM boots are still the best, most durable boots for the winter EVER. Come November they won't be off my feet!
5 comments:
Great campaign and thanks for sharing the short film! I would love a pair of DMs x.
love this, my first dms were cherry red but they give me blisters- still got them though, im so determined to man up and wear them this winter until they are comfy! the video is so nice too, short but sweet, i like hearing voices of peoples faces i recognise haha, does that sound mental? :| agz sounded how i expected!
xxxx
everything about this is pretty perfect. just saying
What a cute design for a blog <3
Your pictures are really inspirational. I need that boots!
i don't do flats but if i did then those purple loafers would be top of my wish list! x
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