Saturday, 18 June 2011


Swedish Fashion brand and retail concept Monki have announced they will be opening a pop-up store in London's Selfridges from September 1st.

Um, AHHHH!!!

I've been a mahooooosive fan of Monki ever since I first saw Mademoiselle Robot's first video as part of the Monki TV series - which by the way is a hugely enjoyable collection of videos about interesting bloggers' personal style, neighborhoods and blogging/styling advice. To say I am mildly addicted to their sleek, engaging website is a gigantic understatement!

I am also consistently impressed with their imaginative and high-end lookbook shots. Have a gander at what I mean... Magical!

 Cool, eh?

As for the clothing itself, the Monki collections are reasonably priced and offer up a more diffused, high street version of that other iconic Swedish fashion brand Acne's streamlined, modern tailoring, draped dresses and uber hawt accessories. Susie Bubble sums up the whole feel of the look Acne and Monki embody as SCANDI-COOL. Love it.

Here's a few of my fav collections from the website:

If I lived in London I would most DEFINITELY be heading over to Selfridges on September 1st, and these would be the first things in my basket.
I can only hope, if they sell well (and why wouldn't they), that this just MIGHT herald a British invasion on a grander scale...

What do we think? Are we excited for Monki?


Julia M said...

It's official-I need a bright pink pleated midi in my life NOW.

beewaits said...

guh everything is good. why not come to glasgow monki? why not come to glasgow? x

Rachel said...

Oooh this is good news. I remember browsing their website and being saddened by the lack of online shopping! xx

fritha louise said...

Oh my god! YAY! I'm going to get saving now as I shall be emptying Selfridges of all its Monki come September!

Girl Can't Talk said...

I'm so excited about this. I cannot wait. I often make imaginary shopping lists on their website.

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