Showing posts with label blogging controversy. Show all posts
Showing posts with label blogging controversy. Show all posts

Wednesday, 28 December 2011

H&M X THE GIRL WITH THE DRAGON TATTOO

Warning, I rant in this one!


This fairly unassuming collection of grungy jeans, hoodies, leather jackets and boots might actually be one of the most controversial high street collections ever. That's because H&M have teamed up with Trish Summerville - costume designer for newly-released American remake The Girl With the Dragon Tattoo - to create a collection inspired by it's brooding, hard-assed, punkish heroine Lisbeth Salander. And some folks are WELL offended.



In the original trilogy of books by Stieg Larsson, Lisbeth's unique, gritty style is hinted at embodying an outward representation of her traumatic past (interestingly this is speculated at by Blomkvist, never confirmed herself). She is not only a kick-ass investigator, rebel and all-round awesome female lead character, but also a rape survivor. Because of this tenuous link between her harsh, relentless, genderless style and the years of sexual abuse she suffered, many are up in arms with H&M's decision to create a collection which directly emulates her signature look.

Rooney Mara plays Lisbeth in the remake which is out now.

None moreso, it would seem, than journalist and rape survivor Natalie Karneef who posted an open letter on her blog (which then found its way onto fashionista.com) in which she criticises the collection for being 'irresponsible' and claims it 'glamourises gender-based violence and rape:'

"H&M have created a line of clothing based on her character: a woman who has suffered a lifetime of abuse, who is violently raped, and who is hunting down a man who violently rapes and kills other women.  Lisbeth has been through hell, and her clothing is her armour.  That's her choice, and it's an understandable choice.  But [they] glamorise it, putting a glossy, trendy finish on the face of sexual violence and the rage and fear it leaves behind.

"What message is H&M sending to the world? "Look at the trendy rape survivor? Look how strong she is, that she can get through all that hell and still wear cool leather jackets?"'

But I have to say, neither this collection, nor the interpretation of it's inspiration offends me.

Firstly, I would never dream of disrespecting Natalie Karneef's opinion and obviously I am not drawing on any personal experience of rape to form my own. But nevertheless, I am as equally entitled to it as she is. I say this because I was recently publicly chided on Twitter by a blogger who told me I was essentially stupid and childish because I wasn't morally outraged, as she was, by the collection. What a silly girl...

Number one, when Natalie Karneef's describes the character of Lisbeth she places her SOLELY in the rape victim box, and ONLY in this box. This is extremely one dimensional, and, as far as I'm concerned, wrong. While Lisbeth's traumatic past is perhaps a contributing factor towards her style, it is not the only factor (her difficult childhood being the far greater factor in my opinion), and 'rape victim' is only once facet to an extremely complex character identity. In fact, I have a hard time even using that word at all when describing someone like Lisbeth - survivor feels much more appropriate. It seems to me that H&M have chosen to focus on her independence, strength, survival instinct, willpower and rebellious nature in this collection, rather than her portrayal as a victim - of ANY kind, rape or otherwise. It's a mistake on Karneef's part to assume that we all identify Lisbeth as first and foremost a rape victim. Because I certainly don't, and never have H&M mentioned that this part of Lisbeth's character had anything to do with the collection. In fact they say completely the opposite:

"Though we think Lisbeth is a strong woman who stands up for her ideals, we are not trying to represent her specifically. Our goal is to rather offer a collection that we see in today’s trend picture that will appeal to many customers."

Number two, if we are to take the message Karneef is preaching as gospel, then where on earth would it stop? What about goths and goth brands, should we hassle them for emulating death and horror? Likewise, what about brands like Topshop who sell t-shirts emblazoned with pentagrams and upside down crosses on the front - should we boycott them completely for glamorising the Satanic and occult? Of course not. We buy these things in their droves without placing the inspirations and connotations on trial. Obviously Karneef's particular issue with the alleged glamorisation of rape since it is what hits home with her in particular - which is tragic and genuinely heartbreaking - but it is wrong to again assume that it's something which will resonate universally. Rape is neither the first thing I think of when I think of Lisbeth, nor does it come to mind when I see this collection. And that's OK.

Number three, as I told whoever it was on Twitter (I can't remember now, it was a while ago but she was swiftly unfollowed due to her condescending attitude, willingness to shove her opinion down my throat and general odious nature), I feel an opinion like this grossly underestimates the general public's ability to tell the difference between FICTION and FASHION. I can tell the difference between a made up character, a fictional series of events, and a collection of clothes which I can hold in my hand. My issue here is not so much with Karneef's opinion but with that blogger who attacked me on Twitter, who seemed genuinely affronted when I told her I was intelligent enough to know when something is and IS NOT glamorising rape. 

The crime of rape is despicable, horrific and can NEVER be taken seriously enough, but I believe some reationaries to this collection have taken the inspiration of Lisbeth Salander too seriously, too literally. The blogger in question's reaction in particular smacks badly of jumping on a  bandwagon. Give some of us more credit - we weren't born yesterday and can tell this from a mile off. How about instead you do some research and form your own opinion. Perhaps this blogger also has an issue with the apparent heightened sexuality of the American actress Rooney Mara as compared to Noomi Rapace as the original Lisbeth in the Swedish films - does she think rape victims portrayed in films should look or dress a particular way?  Why should this be? Or what about the popularity of the books in general - does she balk at the millions of dollars the worldwide franchise has doubtless made? Does she consider all of this to be profiting from the glamorisation of rape? I wouldn't have thought so.

It's been pointed out that it was perhaps naive of H&M not to expect some sort of backlash to this collection, but whether they genuinely didn't, or did and went with it anyway is irrelevant. Potential for a minority to create controversey is no reason not to do something.

Anyway, I fear I've digressed. Congrats if you've made it this far! To sum up, I like this collection and I might well purchase something from it. It doesn't glamorise rape for me, and neither do the books. I've yet to see the film but I suspect it doesn't either. And I'm more than a little upset that Lisbeth has been reduced to ONLY a rape victim/survivor by all this controversy when in reality she is so much more, and would never dream of referring to herself as such.

I sympathise with Natalie Karneef and empathise with her opinion, but I don't share it. And to the aggressive blogger who thought her opinion was much more important than mine, pipe doon hen. You had no idea who you were dealing with, which is forgivable once. But don't cross me again.




Peace! I really hope I haven't come across like a total cow - it's just my opinion and we are all entitled to one.

Oh, and let me know what you think, please! It might  not sound like it but I do genuinely appreciate a good debate. Have you seen the film yet? What do you think? Will you be buying anything from this range?

Thursday, 4 August 2011

BLOGGER Q&A: GEM FATALE

Soooo... You might notice a bit of a change in terms of the content on FFS over the next week or so . As many of you know I've been working towards my Masters in Multimedia Journalism this year and I'm coming to the end of it. In fact, my final hand-in date is next Friday. Cue much hyperventilation, sweating and hand-wringing...

For my portfolio I've been conducting lots of interviews and writing loads of articles about young, successful, inspiring, positive people, trying to celebrate all the great things about being young and having a wealth of opportunities at our feet. Too often I read loads of articles (most recently something in this week's Grazia, but seriously, all the time) about how young people in their 20s are lazy, complacent or simply overwhelmed with the realities of working for a living (or even just GETTING a job in this economic climate), that many of them find themselves floundering, wasting potential and falling off the radar.

These kinds of articles really depress me, so I chose to focus on the positive side of being young, educated and ready to change the world. I interviewed designers, social campaigners, writers and bloggers, and I'm thinking of sharing the fruits of this hard work with y'all. Bear with me if you're only here for the fashiony stuff, normal service shall resume after next week...

In the meantime, here's the interview I did with Gem from Gem Fatale - one of my favourite style blogs. If you don't already follow her, why the hell not?! She's totally cool, stylish and super down-to-earth - ticks all the Excellent Blogger boxes in my book! Enjoy!



Tell me a little bit about yourself and Gem Fatale?

I have just graduated from a degree in Fashion Promotion, and I live in Canterbury with my boyfriend and my cat. I work part-time at Topshop, but am in the process of finding a grown-up-job! Back in 2007, I was living in a sleepy (and elderly) seaside town. Most of my friends had moved away to uni and I was working as a receptionist in a hotel think 'WTF' about life. I liked to dress differently (a sort of emo-fashionista hybrid...) but had nobody to share my style interests with. I used to get distracted on the computer at work checking out the fairly new blog on the block, Style Bubble, which kick-started my own interest in the fashion industry, and as a result, I started my own style blog.

Why do you think your blog has become so popular?

Well, I'm under no illusions that my blog is that popular. I still feel like a tiny fish in a big pond, but I am happy as larry with the modest and loyal following I do have! I think the thing people like about my blog is that I don't overthink it or try that hard. It still looks pretty lo-fi and all over the place aesthetically, and I can always have a laugh at myself, which seems to be quite an endearing quality! My main blogging aim is to make people chuckle rather than to showcase my supposed style, so hopefully that's why the blog is where it is today!

What are the sorts of posts that get the most views/comments - why do you think this is?

Outfit posts and video blogs seem to go down the best. People seem to prefer the more personal posts rather than more promotional ones about brands/products. I guess the joy of reading blogs is the feeling of reading a 'real person's thoughts, so the more character you can get across in the post, the more engaging it'll be for readers. Whereas when it comes to more promotion-based posts, some readers can be skeptical of the legitimacy of your viewpoint when freebies are involved, so engagement can be hindered a bit with those kinds of posts. Also, my Tuesday Tip posts are probably the most popular posts of all time (on my blog, that is, not EVER!), because they inspire readers on ways to live stylishly on a budget - a cause I am VERY passionate about! I adore seeing pics of people that have tried out tips I've shared with them, it's lovely!

What do you think of fashion and style blogs in general?

I think they are a great source of style inspiration and a great way to interact with like-minded ladies via comments and tweets.

How do you feel about sponsored blogs and the contro around them - a big hooha over nothing or an important issue?

I don't mind product placement in blogs as long as it's objective and the sponsorship is disclosed. I think objectivity is crucial if you're going to post about freebies, as a gooey lovefest over your latest freebie can be interpreted as boasting or sucking up to brands for more freebies! I always ask brands that want to send me a free item if they can offer my readers something too, such as a discount code. They don't always oblige, but where possible, I like to share the freebie love with my readers! As for sponsored posts, again I think they are acceptable as long as they are well-targeted to the reader and objective.

Do you think the fashion industry needs to take more interest in bloggers, or do you think they already do - maybe TOO much?

Not at all. I think they importance of bloggers has probably been blown out of proportion by the industry over time, to the extent that if anything, I think brands should be more selective in the bloggers they choose to engage with. For me, the blog has only ever been a hobby. Industry attention (event invites etc.) has been a fabulous byproduct but I don't feel aggrieved that I don't get more attention, and I don't expect/want anything from the industry because I'm a blogger.

What's next for you and for the blog - where would you like to take it in the future?

Having just finished my degree, I've had a big think (read: meltdown) about where I want my career to go, and whether the blog should/could play a part in that... I have always seen advertising as merely a source of pocket money I can spend on getting to events etc, and don't want to jeopardise my integrity by trying to monetise the blog any more than I have. Looking for a 'real job' has definitely asserted the point that the blog is just my hobby, and I look forward to just keep going as I have been. Outfit posts, DIY's, lolz and probably some more video content seeing as it seems to be so well received. I quite like the idea of filming a kind of 'what LFW is really like' type video when fashion week comes around again!



Total dawhl.


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