Y'all know how much I bang on about
Mulberry, right? Well, last week I was very kindly invited to a fabulous event at the Mulberry store in Ingram Street in Glasgow -
Mulberry Loves Scotland - in celebration of the brand's Spring Summer 2012 collection
.
HOW ON EARTH could I pass up an opportunity to schmooze with press and customers alike, be wined and dined by the PR team, and spend quality time in the company of some of THE most gorgeous bags and accessories ever? I couldn't. Obviously.
What follows are about ten squillion photos and some ramblings about the collection.
Here is the lovely Carrie (stylish stylist who I work with at the Herald & Evening Times Group) looking WAY chic in her signature stripes-and-Alexa combo.
During the schmoozing and boozing in store, the lovely Jack from Mulberry HQ in London showed me a few of the stores best sellers (Bayswaters, Alexas and a particular leopard-print Evelina he couldn't keep his hands off) along with some of Spring Summer's newcomers.
Afterwards, we all trooped across Royal Exchange Sqare to the UBER posh
29 Private Members Club for wur tea. Well classy, and check out the awesome Mulberry decorations!
Animal balloon craziness.
Those OOOH! glasses were such a hoot and allowed for many hilarious photo opportunities, but I was also MASSIVELY impressed by the food! I had myself a Caesar salad, one of the nicest steaks I've EVER tasted and a scrummy pear tart. But the stand out food of the night had to be the freshly-baked bread to start. I genuinely couldn't believe bread could taste SO GOOD!
Bread deliciousness. MMM!
Um, tasty.
Spread out all over the lavish table were the sweetest wee Polaroid cameras to capture the debauchery. Here's a few of the photos we took up our end. Jack collected these up at the end of the night with a view to putting them on the official
Mulberry blog - EEK! can you imagine my mug on there? Keep yer peepers peeled!
Stuffing my face. I'm so attractive, right? Wearing my red velvet Monki frock, the black version of which I am still
GIVING AWAY but only until the 4th of Dec so get entering!
Oh hey there, DRUNK EYES.
Oooh bantz!
After the meal we got to leave with an animal balloon - I took the tiger which caused muchos taxi hilarity and scared the crap out my cat - a press pack and a TRULY EPIC goody bag! Here's a sneak peek at the BOOTY:
Cute, individual press pack canvas bag. Ooh, I say!
Lookbook made to look like a ice-cream wafer. UM, awesome.
General contents including all the relevant lookbooks, some more OOOH glasses, leather friendship bracelet, sticks of Mulberry rock, stickers and a stunning Mulberry scarf featuring the cutest embroidered doodles.
Like, WOW.
Some of my favourite bags from the accessories lookbook.
Please note in particular the pale pink Alexa and leopard-print Bayswater. I'm in love.
Absolutely adore that first outfit on the left - yes to shimmering metallics for next summer!
Some more favourites from Spring Summer 12, described by Mulberry as "inspired by the Great British summer and seaside shenanigans; donkey rides, ice-cream on the beach, sparkling pier lights and kiss-me-quick chic. Our new season is oh-so English, from the of ‘Carry On Camping’ to the quirky English habit of enduring the beach no matter the weather, raincoats and nostalgic fun all! Add plenty of eclectic Mulberry charm and wit, luxe detailing, signature season prints and strong layered silhouettes for our most bonkers and beautiful season yet!
Most bonkers and beautiful season yet? Couldn't agree more, Mulberry!
I'm really glad that Mulberry decided to host an event up here. As a quintessentially English name, it shows great brand initiative and integrity by branching out and making key press connections north of the border. After all, we are AWFY FOND of a Heritage label in Bonnie Scotland, and it's important for us all to get behind BRITISH fashion so the immense amount of talent we harbour in this country can continue to make an impact on a global stage.
And when the pieces are as expertly-crafted, luxurious, innovative and easy on the eyes as Mulberry's world-renowned accessories and garments are, it's not a hard task!
Thanks to the PRs, 29 Members Club Glasgow and Mulberry Ingram St Glasgow for an awesome evening.
x
