Monday, 23 January 2012

MEADHAM KIRCHHOFF SS12

...also known as the reason I'm getting excited about summer!












Back in September this was really the only show that got me pumped for sugary-sweet pastels, cartoon prints and quirky girliness for summer. Shame on me, I'd sort of forgotten how fierce a collection it actually is!

The show was the ultimate in performance-femininity - the models strutted down the catwalk to a mashup of Hole hits (sadly missing in the video below), and sashayed round Courtney Love lookalikes applying lipstick and jerking around in 90s-style babydoll dresses. The hair and makeup were so extreme that towards the end the girls looked less like models and more like living dolls.

Strangely, the collection itself is oddly similar to MK's SS11 offering (that show even started with part of a recorded interview with Courtney Love) but rather than use the girly, feminine aesthetic to channel feelings of anger and hostility, it instead exudes a genuine sweetness - a real charm and warmth. There are reports that some front-rowers found it all so moving it brought them to tears.

I also love it because it reminds me of some of my favourite bloggers like Tavi and Marlena.

Watch the vid and enjoy!






x

2 comments:

Sadie said...

Such a fun and girly show and collection :) xx

Domonique Wilson said...

LOVE the pastels! Plus the heart dress....amazing!

http://lilylovelock.blogspot.com/

x

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